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National Repository of Grey Literature 2 records found  Search took 0.10 seconds. 
Marketingová komunikace ve vybraném sportovním klubu
 Měchura, Lukáš
This bachelor thesis solves marketing communication of football club FC Zbrojovka Brno, a.s. The aim is evaluate its current situation and propose steps to improve whole marketing communication The proposal part is consisted of collecting secondary data as well as primary data using a questionnaire survey. In the end are formulated concrete steps, which should lead to improvement of marketing communication and at the same time attendance of club sports events
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Marketing strategy of selected subject
 Vraštil, Lukáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The goal of this work is to evaluate marketing strategy of FC Zbrojovka Brno. I used a questionnaire survey and interviews with employee of the club to reach my goal. From the survey I have discovered some shortcomings, that can be cause of the low attendance at home games of Zbrojovka. I have structured the evaluation according to marketing mix 7P. The biggest shortcomings I have discovered in the categories Product and Place and I have made a suggestion how to improve these and other imperfections. I hope this thesis will help to improve marketing strategy of FC Zbrojovka Brno and will raise the attendance.
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